Instant Traffic and Allow You to Test

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Organic Ranking vs Sponsored Ads

Organic Ranking (SEO) vs. Sponsored ads (PPC); How to choose?

1. Speed: organic ranking can take up to 12 months; sponsored ranking only takes 24 hours;
2. Range: organic ranking is only possible for 10-15 keywords; sponsored ranking is possible for thousands of keywords; 
3. Stability: organic rankings can drop overnight with search algorithm changes; sponsored rankings are much more stable; 
4. Cost: organic rankings are free; sponsored rankings are paid per click, and can suffer from click fraud;
5. Targeting: sponsored rankings can be shown per time of day or per geographic region; organic rankings cannot
6. Media: sponsored ads can show rich media like banners and video ads, organic rankings basically only show text (though this is changing with Google universal). 
7. Audience: organic rankings are shown to all people, sponsored ads can be targeted per website (adsense style) and audience demographics (gender, age, income group).

SEO for a new website can take over 1 year to have effect, while SEO for established websites can generate faster ranking results, within 3-4 months. If you have a new website, we would advise to start with Pay Per Click (PPC, see menu) to generate traffic.

Factors determining an organic website ranking, also called SERP (Search Engine Result Page) include: 

 Source-code settings like website title, meta-tag description, meta-tag keywords, and picture ALT-tags; 

 Content settings like header(=h1, h2)-tags, content-text, and correct internal link anchor-texts; 

 Keyword settings like correct position in the website title, correct keyword-density, and correct use of the S/C (#search/#competitor) ratio of keywords. 

 Link settings like the number and page-rank of inbound (=back)links, correct inbound link anchor-texts, and correct Google Sitemap; 

 Domain settings like a correct DMOZ listing and the presence of correct keywords in the domain name and/or website page names, where applicable; 

 Age settings the website age is a factor in the ranking; websites younger than 6 months spend a long time in search-engine "sand-boxes"; being evaluated. 

 Penalty factors like hidden text, homepage re-directs, content-duplication and doorway pages should be avoided.

Organic

A Top 10 SE (search engine) natural rank is only targeted if the key phrase consists of at least 3 keywords, if the page concerned has a page-rank which equals a top 5 value (for the market segment involved) and if the page SEO parameters (name, title, header, alt tags) are correct.

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PPC Advertising Blogs Resources

PPC Advertising Blogs

1. Inside AdWords - Google’s Official Blog for News, Information and Tips on AdWords
2. PPChero - Heroic feats in Pay Per Click Management
3. bgTheory - Providing Google AdWords, PPC, SEO and Internet Marketing Training
4. The RKG Blog – The Rimm-Kaufmann Group’s Blog. RKG is a Paid Search Marketing Agency
5. Traffick Andrew Goodman’s Blog on the Business of Search
6. PPCblog Aaron Wall’s sister site to SEObook.com.  Provides PPC Training and expertise
7. YSMblog The Official Yahoo Search Marketing Blog
8. Microsoft adCenter Community The Microsoft adCenter Community Blog
9. ClickEquations Blog Paid Search Management Blog
10. Acquisio Blog Paid Search Software Blog
11. WordStream’s Blog WordStream’s Keyword Management Blog
12. SEMgeek Pay Per Click Marketing Blog
13. AimClear Blog Search Marketing Agency Blog
14. Distilled Blog Online Marketing Blog from UK Internet Marketing Agency
15. PPCproz Blog PPC at it’s best behaviour
16. PPC Lab The real deal on Paid Search
17. Gordon Choi Gordon’s PPC Blog

Get Social And Follow PPC Experts On Twitter

1. @LarryKim Founder of WordStream
2. @TomDemers Director of Marketing for WordStream
3. @Szetela Owner of Clix Marketing
4. @Andrew_Goodman Owner of Page Zero Media
5. @PPCPROZ Dan Perach is the owner of a PPC Agency, PPC Proz.
6. @John_A_Lee Account Manager at Clix Marketing
7. @JoeKerschbaum Director of Client Services at Clix Marketing
8. @keyrelevance Christine Churchill, owner of Search Engine Marketing firm KeyRelevance
9. @PPChero Hannapin Marketing’s PPC Hero Blog on Twitter
10. @bgTheory Brad Geddes, owner of Certified Knowldge, an AdWords Training company
11. @DaveDavis Managing Director of RedFly Marketing
12. @SEMGeek Greg Myers, author of SEMgeek.com
13. @aimClear Marty Weintraub, owner of aimClear search marketing
14. @nminfosystem  PPC Consultant and SEO - Freelancer Website Designer
15. @AaronWall SEO and PPC Expert. Owner of SEObook.com and PPCBlog.com

Beginners Guide To PPC Advertising Resources

1. Google’s Insider’s Guide To Google AdWords (in PDF format)
2. Distilled’s Beginner’s Guide To PPC (in PDF format)
3. SearchEngineLand’s PPC Academy
4. Brad Geddes’ AdWords Training, Tools and Forums – Certified Knowledge

I hope these resources are helpful. Thanks 

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How to Get More Sales - For Pay Per Click Ads

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