Showing posts with label Google Adwords Courses. Show all posts
Showing posts with label Google Adwords Courses. Show all posts
Tuesday, 18 March 2014
Thursday, 9 January 2014
How to Learn PPC Marketing - Google Adwords Courses
Google AdWords (PPC) – Google’s powerful pay per click (PPC) marketing tool - can be a great way of attracting traffic to your website. AdWords is quick to set up: you can have a campaign live within minutes and it delivers targeted traffic from the outset. But, it’s not always easy to use, particularly if you’re new to PPC.
Leave a campaign to progress on its own, unchanged and unguided, and it could cost you a fortune -with no revenue to show for your efforts!
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INTRODUCTION TO PPC ADVERTISING
You will learn:
- The
psychology of search.
- The
secrets of effective copy writing.
- The
correlation between user attention and advertising spend.
- How
a customer progresses through the buying funnel.
INTRODUCTION TO KEYWORDS & MATCH TYPES
You will learn:
- How
to lay out a spreadsheet defining features and benefits.
- How
to craft the perfect headline.
- The
critical elements of your display URL.
- How
to create a keyword list from the perspective of the targeted personas.
- Effective
keyword research tools and how to use them.
- Why
you need separate campaigns for search and content campaigns.
- How
to save time with AdWords Editor.
- How
to harness the power of ad extensions.
WRITING EFFECTIVE AD COPY & INTRO TO LANDING
PAGES
You will learn:
- How
to write compelling ad copy.
- The
difference between feature and benefit based ads.
- How
to take advantage of destination and display URLS.
- How
to check if you're infringing on any trademarks.
- How
to use the Google merchant center.
- How
to use call extensions.
- How
to create dedicated PPC landing pages.
- How
to segment your traffic to various landing pages.
CAMPAIGN SETTINGS
You will learn:
- What
to consider when geographically targeting.
- How
to target based on language.
- How
to reach the most people within a geography.
- The
difference between Search and Display networks.
- How
to create campaigns for different devices
- How
to create and effectively manage a daily budget
CONVERSION TRACKING, BIDDING, & REPORTING
You will learn:
- How
to effectively set and measure goals.
- How
to use PPC data to measure your company's objectives.
- How
to estimate initial conversion rates.
- How
to estimate your revenue per conversion.
- How
to optimize bidding options to your needs.
- How
to optimize your budget
- How
to calculate the value of a click
- All
of the different ways you can look at your data in AdWords
THE CONTENT/DISPLAY NETWORK
You will learn:
- Which
keywords to use in display network campaigns.
- How
your keywords should differ from search advertising campaigns.
- Why
rich media ads require standard ad copy.
- How
to measure results of CPM campaigns.
- Best
practices for enhanced campaigns.
- How
to run Placement Performance Reports.
- Which
sites to block from your placements.
ACCOUNT ORGANIZATION
You will learn:
- How
to organize ad groups by brand and intent.
- Optimize
your paid search by tightly theming your Ad Groups.
- The
secrets of managing complex campaign goals with a step-by-step guide to
campaign structures.
- How
to clearly set and achieve your goals with campaign organization.
- How
the experts organize their campaigns.
QUALITY SCORE
You will learn:
- The
three major factors that determine quality score.
- What
to do with a substandard landing page.
- How
improving your quality score can decrease the cost of your Ad Words
campaigns.
- Find
the best places you can optimize for better quality score.
- How
to organize and maneuver through piles of data with ease.
- How
to research specific terms to use in your ad copy.
- What
you need to do for problem quality scores and sudden changes in quality
score.
- How
to create an effective landing page that ensures a consistently high
quality score.
TESTING & ADVANCED LANDING PAGE STRATEGY
You will learn:
- The
best ways to test your ad copy.
- How
to run tests in a low volume account.
- How
to choose the right landing pages for each of your ad campaigns.
- How
to streamline your landing pages using page segmentation.
- How
Adwords Campaign Experiments (ACE) can be used to control risk.
- How
to define and analyze your experiments.
- The
importance of testing for impact, not variations.
- 8
different button variables.
- 7
variables for creating forms.
- 30
key optimization factors broken into 4 main categories.
TOOLS & OTHER NETWORKS
You will learn:
- How
to maneuver through your data in adCenter.
- The
differences between AdWords and adCenter.
- How
to create large amounts of ads with little effort.
- How
to manage your campaigns more efficiently.
- How
to set up PPC campaigns in LinkedIn and Facebook.
- The
benefits of having a custom Facebook page.
- How to determine your budgets and bids for your social media PPC campaigns
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