Digital Marketing Skills For 2014

More businesses would be looking at all rounded professions. In hiring speak, both generalist and an incredible specialist. Here are 13 skills that would greatly enhance your professional value as a marketer in this coming year of 2014 to become a better Digital Marketing Expert or Professionals.

i. General skill set

1. Research skills

2. Strategy development

3. Project management skills

ii. Content Creation skill set

4. Photoshop skills

5. Copywriting skills

6. Video marketing and editing skills

7. Content Management System

iii. Internet marketing skill set

8. Search Engine Marketing

9. Social Media Marketing

10. Email Marketing

11. Web Analytics

iv.  Other valuable skills

12. Crisis management skills

13. E-commerce optimization

Bonus content: Social SEO: Social SEO strategies will be an incredible leverage for many brands and digital marketers that incorporate social SEO techniques into their marketing playbook will be well in demand. 

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Organic Ranking vs Sponsored Ads

Organic Ranking (SEO) vs. Sponsored ads (PPC); How to choose?

1. Speed: organic ranking can take up to 12 months; sponsored ranking only takes 24 hours;
2. Range: organic ranking is only possible for 10-15 keywords; sponsored ranking is possible for thousands of keywords; 
3. Stability: organic rankings can drop overnight with search algorithm changes; sponsored rankings are much more stable; 
4. Cost: organic rankings are free; sponsored rankings are paid per click, and can suffer from click fraud;
5. Targeting: sponsored rankings can be shown per time of day or per geographic region; organic rankings cannot
6. Media: sponsored ads can show rich media like banners and video ads, organic rankings basically only show text (though this is changing with Google universal). 
7. Audience: organic rankings are shown to all people, sponsored ads can be targeted per website (adsense style) and audience demographics (gender, age, income group).

SEO for a new website can take over 1 year to have effect, while SEO for established websites can generate faster ranking results, within 3-4 months. If you have a new website, we would advise to start with Pay Per Click (PPC, see menu) to generate traffic.

Factors determining an organic website ranking, also called SERP (Search Engine Result Page) include: 

 Source-code settings like website title, meta-tag description, meta-tag keywords, and picture ALT-tags; 

 Content settings like header(=h1, h2)-tags, content-text, and correct internal link anchor-texts; 

 Keyword settings like correct position in the website title, correct keyword-density, and correct use of the S/C (#search/#competitor) ratio of keywords. 

 Link settings like the number and page-rank of inbound (=back)links, correct inbound link anchor-texts, and correct Google Sitemap; 

 Domain settings like a correct DMOZ listing and the presence of correct keywords in the domain name and/or website page names, where applicable; 

 Age settings the website age is a factor in the ranking; websites younger than 6 months spend a long time in search-engine "sand-boxes"; being evaluated. 

 Penalty factors like hidden text, homepage re-directs, content-duplication and doorway pages should be avoided.

Organic

A Top 10 SE (search engine) natural rank is only targeted if the key phrase consists of at least 3 keywords, if the page concerned has a page-rank which equals a top 5 value (for the market segment involved) and if the page SEO parameters (name, title, header, alt tags) are correct.

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Top 24 SEO Experts

24 SEO Experts : Google+ & Twitter Links:

• Aaron Wall – Google+ | Twitter

• Barry Schwartz – Google+ | Twitter

• Bill Slawski - Google+ | Twitter

• Cyrus Shepard – Google+ | Twitter

• Dan Petrovic – Google+ | Twitter

• Danny Sullivan – Google+ | Twitter

• Dr. Pete Meyers – Google+ | Twitter

• Eric Enge – Google+ | Twitter

• Eric Ward – Google+ | Twitter

• Garrett French – Google+ | Twitter

• Ian Lurie – Google+ | Twitter

• James Agate – Google+ | Twitter

• Jason Acidre – Google+ | Twitter

• John Doherty – Google+ | Twitter

• Jon Cooper – Google+ | Twitter

• Kristi Hines – Google+ | Twitter

• Marty Weintraub – Google+ | Twitter

• Melanie Nathan – Google+ | Twitter

• Michael King – Google+ | Twitter

• Neil Patel - Google+ | Twitter

• Rand Fishkin – Google+ | Twitter

• Russ Jones - Google+ | Twitter

• Tamar Weinberg - Google+ | Twitter  

• Tom Critchlow - Google+ | Twitter

   Posted by: @martinastern

   

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