Easy Steps of AdWords Express Campaign

4 easy steps to set up your account and launch your AdWords Express campaign in just minutes Google recently released Google AdWords Express for local marketers.

Step 1: Find Your Business
Visit http://www.google.com/adwords/express/ and click the blue, 'Start now' button. First, Google will need to confirm the country where your business is located as well as confirm the phone number associated with that business. The phone number will be confirmed, so make sure this information is accurate.

Step 2: Add Your Information
Google will ask you to enter a few things regarding your business' information. The more information you enter here the better, as Google will have a better understanding of your account and the ability to keep you posted about nuances and updates. Be sure to add your email and website. The one thing to be very careful about is the category selection.

 

Step 3: Create Your Ad
For your specific category, now you get the chance to write your own ad. Remember to adhere to the character limits of the headline and ad description, and keep in mind that every ad you write should relate to your category. Within your ad text, also keep in mind that you should always include an offer, show the value of what the offer is, and include a proposition utilizing a call-to-action that will compel qualified searchers to click on your ad and not the competing ads.

Next, it's time for you to decide where your traffic will be directed. You can choose to direct people to your website (or a unique landing page, which we highly recommended), your Google Places page,

Step 4: Checkout

Now it's time to set up your billing profile. Your business information will probably be similar to the information you entered in step two, so this should be pretty quick to complete.

  

The final step is billing details, in which you can select automatic or manual payments. The only difference here is whether you want to prepay for your AdWords spend or not, and it's totally up to you. Your payment method can either be in the form of a bank account or a credit card. 

Something to watch out for is the promotional code.

 

That’s it! Four easy steps, and your PPC campaign will be live on AdWords Express in minutes. Remember to carefully select your category, take your time when crafting your ad, be cognizant of your budget, and make sure to track results!