The 7 steps we cover in the guide to get more from AdWords are:
Step 1 Identify and select your target keyphrases
Step 2 Set goals for your paid search!
Step 3 Improve your campaign structure
Step 4 Improve your targeting
Step 5 Improving your offer and creative
Step 6 Get your bidding and budgeting right
Step 7 Optimising paid search campaign performance
Step 1 Identify and select your target keyphrases
Step 2 Set goals for your paid search!
Step 3 Improve your campaign structure
Step 4 Improve your targeting
Step 5 Improving your offer and creative
Step 6 Get your bidding and budgeting right
Step 7 Optimising paid search campaign performance
Our guide will show you:
- How Google has designed the Adwords system to maximise their revenue and how you can take advantage of this by improving your understanding of Quality Score
- Review how you target customers using account setup and match types
- Use the latest Google Ad Extensions to get an edge
- Exploit the power of the Google Display Network
- Test and review your copy to get better results
- How to use Google Analytics to troubleshoot and Optimize your account
