PPC Benefits of Facebook Advertising:
Facebook had a CPL of $2.91, Google search a CPL of $7.27 and Google display was the most expensive at $7.34. The Facebook campaign received 1,588 conversions, where Google search brought in 253 and Google display 101. CPC was also notably lower and clicks and impressions were substantially higher: 13,159,184 impressions in Facebook; 563,566 for Google search; 95,858 for Google display; 4,952 clicks for Facebook; 1,133 clicks for Google search and 283 clicks for Google display. The only metric that was lower for Facebook was CTR, which probably largely had to do with the greater disparity between impressions and clicks for the Facebook account.
Facebook had a CPL of $2.91, Google search a CPL of $7.27 and Google display was the most expensive at $7.34. The Facebook campaign received 1,588 conversions, where Google search brought in 253 and Google display 101. CPC was also notably lower and clicks and impressions were substantially higher: 13,159,184 impressions in Facebook; 563,566 for Google search; 95,858 for Google display; 4,952 clicks for Facebook; 1,133 clicks for Google search and 283 clicks for Google display. The only metric that was lower for Facebook was CTR, which probably largely had to do with the greater disparity between impressions and clicks for the Facebook account.
So far, we’ve looked at statistics about social media and Facebook specifically. We’ve reviewed three Facebook campaigns from different marketing companies that have seen notable success. I’ve been leading you to water, and I’ll keep leading with a list of benefits of advertising on Facebook:
- You can capture a target audience and market to them repeatedly
- You can likely generate local business leads during slow periods
- With Facebook’s demographic targeting, you can increase your CTR and lower your CPC
- With Facebook’s granular targeting options, it’s easy for a niche product or service to very narrowly target their ad audience
- Facebook receives more page views than Google, and Facebook ads usually receive more impressions (which we saw in all three examples I have covered in this post)
