Before you even set up your Google Adwords PPC account, here's what you must do. Below the Following Points are as follows:
- Don't pay to bring them to your site if it isn't ready
- Have relevant information valuable to the visitor
- Create landing pages for ads - not your home page
- Have lead capture strategies in place
- Execute well-planned follow-up lead nurturing
- You don't have to be the highest bidder
For example: This statement for the Real Estate ---
Client
always believe that paying to get a visitor interested in "Miami real
estate" gives them a chance to convert them to a customer and a
commission at some point. The problem is that most sites are far from
ready to convert the visitor, so they shouldn't be wasting their money
in paying to get them to come to a dysfunctional site.
Now i will explain you the main reason of it. PPC, Pay-Per-Click Marketing for Real Estate Works - If You Do It Right ---
When you read about real estate professionals who say they had no luck
with PPC and wasted a lot of money, many times it's simply because they
did it horribly wrong.
- They didn't properly set up their ads, create good ad headlines and text.
- The visitor isn't taken to a relevant landing page, or all are taken to the home page.
- Visitors don't find the information they wanted on the landing page.
- There are no lead capture systems in place to get their contact information.
- Follow-up is poor, and the customer forgets about them.
Just
avoiding these mistakes will give you a head start to success. Good
content and following up regularly without the "hard sell" will do the
rest.
**2012 Update: Nothing much has changed in what I think is important for SEO and PPC in your site content. It's still all about relevant, original and useful content to your core site mission.**
**2013 Update: PPC is still considered to be one of the very best ways to bring targeted traffic to a real estate website. It's not any more expensive for me today than two years ago, and my $150 per month budget is still bringing me more than 200 focused searchers every month.**
**2012 Update: Nothing much has changed in what I think is important for SEO and PPC in your site content. It's still all about relevant, original and useful content to your core site mission.**
**2013 Update: PPC is still considered to be one of the very best ways to bring targeted traffic to a real estate website. It's not any more expensive for me today than two years ago, and my $150 per month budget is still bringing me more than 200 focused searchers every month.**
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