Google AdWords (PPC) – Google’s powerful pay per click (PPC) marketing tool - can be a great way of attracting traffic to your website. AdWords is quick to set up: you can have a campaign live within minutes and it delivers targeted traffic from the outset. But, it’s not always easy to use, particularly if you’re new to PPC.
Leave a campaign to progress on its own, unchanged and unguided, and it could cost you a fortune -with no revenue to show for your efforts!
|
|
|
|
INTRODUCTION TO PPC ADVERTISING
You will learn:
- The
psychology of search.
- The
secrets of effective copy writing.
- The
correlation between user attention and advertising spend.
- How
a customer progresses through the buying funnel.
INTRODUCTION TO KEYWORDS & MATCH TYPES
You will learn:
- How
to lay out a spreadsheet defining features and benefits.
- How
to craft the perfect headline.
- The
critical elements of your display URL.
- How
to create a keyword list from the perspective of the targeted personas.
- Effective
keyword research tools and how to use them.
- Why
you need separate campaigns for search and content campaigns.
- How
to save time with AdWords Editor.
- How
to harness the power of ad extensions.
WRITING EFFECTIVE AD COPY & INTRO TO LANDING
PAGES
You will learn:
- How
to write compelling ad copy.
- The
difference between feature and benefit based ads.
- How
to take advantage of destination and display URLS.
- How
to check if you're infringing on any trademarks.
- How
to use the Google merchant center.
- How
to use call extensions.
- How
to create dedicated PPC landing pages.
- How
to segment your traffic to various landing pages.
CAMPAIGN SETTINGS
You will learn:
- What
to consider when geographically targeting.
- How
to target based on language.
- How
to reach the most people within a geography.
- The
difference between Search and Display networks.
- How
to create campaigns for different devices
- How
to create and effectively manage a daily budget
CONVERSION TRACKING, BIDDING, & REPORTING
You will learn:
- How
to effectively set and measure goals.
- How
to use PPC data to measure your company's objectives.
- How
to estimate initial conversion rates.
- How
to estimate your revenue per conversion.
- How
to optimize bidding options to your needs.
- How
to optimize your budget
- How
to calculate the value of a click
- All
of the different ways you can look at your data in AdWords
THE CONTENT/DISPLAY NETWORK
You will learn:
- Which
keywords to use in display network campaigns.
- How
your keywords should differ from search advertising campaigns.
- Why
rich media ads require standard ad copy.
- How
to measure results of CPM campaigns.
- Best
practices for enhanced campaigns.
- How
to run Placement Performance Reports.
- Which
sites to block from your placements.
ACCOUNT ORGANIZATION
You will learn:
- How
to organize ad groups by brand and intent.
- Optimize
your paid search by tightly theming your Ad Groups.
- The
secrets of managing complex campaign goals with a step-by-step guide to
campaign structures.
- How
to clearly set and achieve your goals with campaign organization.
- How
the experts organize their campaigns.
QUALITY SCORE
You will learn:
- The
three major factors that determine quality score.
- What
to do with a substandard landing page.
- How
improving your quality score can decrease the cost of your Ad Words
campaigns.
- Find
the best places you can optimize for better quality score.
- How
to organize and maneuver through piles of data with ease.
- How
to research specific terms to use in your ad copy.
- What
you need to do for problem quality scores and sudden changes in quality
score.
- How
to create an effective landing page that ensures a consistently high
quality score.
TESTING & ADVANCED LANDING PAGE STRATEGY
You will learn:
- The
best ways to test your ad copy.
- How
to run tests in a low volume account.
- How
to choose the right landing pages for each of your ad campaigns.
- How
to streamline your landing pages using page segmentation.
- How
Adwords Campaign Experiments (ACE) can be used to control risk.
- How
to define and analyze your experiments.
- The
importance of testing for impact, not variations.
- 8
different button variables.
- 7
variables for creating forms.
- 30
key optimization factors broken into 4 main categories.
TOOLS & OTHER NETWORKS
You will learn:
- How
to maneuver through your data in adCenter.
- The
differences between AdWords and adCenter.
- How
to create large amounts of ads with little effort.
- How
to manage your campaigns more efficiently.
- How
to set up PPC campaigns in LinkedIn and Facebook.
- The
benefits of having a custom Facebook page.
- How to determine your budgets and bids for your social media PPC campaigns
This article is very informative for us which contains lot of information about effective techniques for PPC campaign.
ReplyDeletePPC Company
Really useful post for me to learn PPC.
ReplyDeleteThanks.
Website Developer in Bangalore
Great Post about PPC. I'm currently running an Adwords management services and I'm using most of the strategies that was posted in this article.
ReplyDeletePPC Management Comapany
Thanks for posting this information. I've been wanting to learn more about PPC marketing. I want my website to get more traffic. I will have to look into one of these courses.
ReplyDeleteGary Puntman | http://pittsburghppc.com
Hii. This tutorial of yours is really informative. I had started my business and even tried doing PPC myself, but the effect was no good. So i would suggest a company that will provide you with guaranteed effect.
ReplyDeleteWebservices India