Optimising PPC Campaigns For Mobile - Tips

The release of the iPhone five and also the growing good phone penetration worldwide means if ever there was a time to optimise your PPC campaigns for mobile - it’s now! in line with Google, forty ninth of good phone house owners search on their good phone daily therefore you must extremely ensure your campaigns square measure optimised for mobile therefore you'll be able to show ads to those searchers. Here square measure some best practices to follow once optimising your paid search activity for mobile.

1) Produce separate campaigns – Separate your mobile campaigns from your desktop search campaigns to assist monitor performance and management CPC bids, daily budgets, ads and keywords. individuals ordinarily build the error of grouping all “new media” along by targeting tablets in their mobile campaigns too, however you must target tablets in your desktop campaigns, or during a separate campaign altogether

2) Bid competitively – Fewer ads square measure displayed on mobile devices therefore you must bid competitively to secure position one or 2, otherwise there's sturdy probability your ad won't be seen.

3) Don’t disregard “research” keywords – it's been argued that folks looking on mobiles need to require action instead of analysis, however statistics from Google recommend otherwise. in line with Google, thirty ninth of searches on mobiles lead to sales on desktop computers, while pure gold result in offline sales. this implies you shouldn’t disregard your “research” oriented keywords altogether in favour of solely “action” keywords.

4) Use AdWords sitelink extensions – Google AdWords location extensions and decision extensions may be valuable additions to your PPC mobile campaigns, as they will increase click-through-rates and build your ads additional distinguished within the search results. Location extensions square measure accustomed show your address below your ad in order that individuals looking on their mobile will notice you and obtain directions. bear in mind to solely use location extensions if you have got a physical address though! decision extensions show a click-to-call signaling below your ad in order that mobile searchers will decision you quickly from the search results while not even landing on your web site.

5) Use applicable call-to-actions in your ads – bear in mind that your ads are going to be showing on mobile phones therefore think about using call-to-actions like “call today” and “speak to us” instead of “buy online”. You don’t got to embody a signaling in your ad if you're exploitation AdWords phone extensions as your signaling can seem below your ad mechanically.

6) Optimise landing pages for mobile – Your landing pages ought to ideally be optimised for mobile devices with clear and sententious info, visible phone numbers and enormous buttons to create navigation easier for individuals with bit screens. Google’s “Get Mo Meter” could be a great tool for assessing however your web site appearance on mobile phones.

7) Assign distinctive variety telephone numbers – If you have got quite one phone number, it'd be helpful to assign a unique range to your mobile campaigns therefore you'll be able to track the number of phone calls they're generating. this can conjointly assist you monitor the common worth of phone sales compared to the common worth of your desktop and offline sales.

If you wish facilitate putting in and managing your PPC mobile campaigns then we are able to assist you, get touch with me.