Integrated Marketing Strategy Mind Map

An “integrated” marketing strategy to drive revenue for a B2B company might look like this: 

Generate leads:

•     PPC campaigns
•     Webinars
•     YouTube
•     Facebook
•     Tradeshows

Nurture leads:

•     Email
•     Twitter
•     Webinars

Close deals:

•     Phone call

But we all know that marketing doesn’t actually work like this in the real world. The compound marketing version of this strategy is best expressed in a mind map such as the following given in the Above Image.
This simplified map shows (some of) the relationships between the elements of the marketing strategy. Rather than being sequential, many of them affect and interact with the others in feedback loops.

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