Google Ad Words Ad Formats:
Text Ads (Specs):
Headline: 25 characters max
Line 1: 35 characters max
Line 2: 35 characters max
Display URL: 35 characters max
Destination URL: 1024 characters max
Image / Banner Ads (static or animated) (Specs):
Sizes: 468x60, 728x90, 200x200, 250x250, 300x250, 336x280, 120x600, 160x600
Max file size: 50k
Formats: .gif, .jpg, .png, .swf
Video Ads (Specs):
Sizes: 160x600, 120x600, 728x90, 200x200, 250x250, 300x250, 336x280
Max file size: 75MB
Formats: AVI, ASF, Quicktime, Windows Media, MP4, MPEG
Maximum duration: 2 minutes, min 14 frames-per-second
Audio: encoded at volume less than or equal to -12db
Opening Image Specs
Max file size: 50k
Formats: .jpg, .png, .gif
Mobile Ads (Specs):
Headline: 18 characters max
Description: 18 characters max
Display URL: 20 characters max
Mobile Destination URL (your destination URL must be specifically designed for mobile phones): 200 characters max
